There is nothing that Robyn Fenty can’t do. She’s a pop star, fashion icon/muse, sock designer and now, a beauty mogul.
Her new cosmetics line ‘Fenty Beauty’ has an all-inclusive ethos and so there is something for everyone, no matter his or her skin colour or type. There are 40 shades of Fenty foundation to pick from, the tones ranging from very pale to very dark with tonnes of in-between shades that often get left out. The brand also offers bespoke colour matching, so if you can’t find your shade, they’ll mix it up for you.
Asides from the impressive range of tones within the PRO FILT’R foundations, they are also very light on the skin, creating a smooth almost matte glow. Similarly, the Match Stix Matte Skinstick comes in 20 shades and provides fuller coverage due to its creamier, thicker consistency. Both choices of foundation sit lightly on the skin and remain incredibly breathable even when layered to build up coverage. The exuberant and youthful glow present within her range comes from Rih Rih’s own tried and tested makeup routine, each product was then engineered to accompany the creation of the ‘Fenty Face’. Additionally, the hexagonal shapes of her compacts as well as her tubular products are not only cute but also practical; the magnetic packaging clips together in a way that is truly satisfying.
[Photo credit: Fenty Beauty]
The highlighters, in my opinion, are gag worthy! Trophy Wife is a golden hue that when brushed onto the skin illuminates one’s cheekbones and brows with a plethora of golden sparkles. Seeing is definitely, believing and I had to try it for myself to truly appreciate the magnitude of the magna-gold. Another favourite was the duo highlighter Ginger Binge/Moscow Mule – a beautiful cinnamon crimson sheen that dazzles on any skin tone.
One thing I have never really been interested by has been blush sticks or any sort of shimmer stick – to me they’ve always, kind of been a shtick. But that was before I met Yatch Life. The shimmer stick glides effortlessly onto the skin, dispensing just the right amount of product that you can always double up on if you need more. It’s super blendable, which is always a great thing but the colour – an almost pale baby pink – is manipulated on the skin and takes on a pink gold sheen that could easily be used anywhere. And I do mean anywhere. Be it brow bones, cheekbones, cupid bows, the inner corner of your eye, the whole of your eyelid. The options are limitless. The other shades in the Shimmer Stick range were just as enticing, Confetti – a beautiful light blue purple sheen with navy sparkles was a second favourite of mine and the colours Rum and Ridiiic were just as smoky and fun as their names.
Rih Rih has done us proud with the tonal inclusivity of her range – not that we might have expected any less. The products are fun and exciting to use, as she asserted ahead of the launch “Makeup is there for you to have fun with. It should never feel like a pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”